Market Potential Case Study Example | Topics and Well Written Essays - 1000 words

Market Potential - Case Study Example The savings that arise from the 20% of the high income groups can then be used to facilitate the small scale businesses to develop in the rural areas, making them flourish and reducing the stark disparity between the two income classes. 2) With 65% of the population living in the rural areas, there is an opportunity to set up industries that can make the country self-sufficient in the creation of goods that it imports at present like iron, steel, telecommunication equipment etc. in this way the gap between exports and imports can be widened, improving the overall economy of the country. Rural areas can be honed to cultivate the lands by the use of locally developed modern machinery to cut down the imports of industrial inputs through backward integration. In this way new avenues can be utilized to improve the income distribution’s polarity. 3) With the HDI of 0.72 the country shows that the indicators are better and there is a potential of urbanizing the rural populations. This means that life expectancy, education and income levels are increasing in the country making people adopt a different mindset and have an increase in purchasing power. Thus, Shopping malls and brands could have a potential scope in the country and it wouldn’t be wrong to foresee a demand for such goods in the future. These brands could be developed locally as well; for example, one of the major exports of Serendib is shoes. If the focus is on creating and developing its own brand and then stepping into the international arena, there is a chance of leveraging out the lost income in form of provision of unbranded footwear to big brands abroad. 4) While the HDI of 0.72 indicates a good standard of living in the country, this can be seen as an opportunity to provide opportunities to the people. When there are adequate facilities and ample resources available, there is a scope for investment. Serendib can be profitable for technological business

Project management as a process of planning, arranging, motivating, Essay

Project management as a process of planning, arranging, motivating, and controlling resources - Essay Example Change management takes into consideration the critical analysis on dimensions of change, Kotter 8 stages model, psychology of change, personal and structural power, need of planning and what are the reasons for the failure of the change management. Risk management deals with managing the risk which is associated with project. This paper will mainly focus on identifying different types of risk and the key factors in managing risk, different ways to manage risk and describing the risk management process. In terms of team building, the main focus will be on the process of team building, identifying the different roles required in a team and identifying the methods of team management. All these approaches will lead to project management in order to accomplish a successful project and therefore to produce a specific result in the organisation. Change Management Organisational change management is a framework for administrating the effect of new business processes and the change in the or ganizational structure within an enterprise. It is an approach to shift teams and individuals from present to required future state. It refers to part of project management process where project changes are formally introduced and accepted. The goal change management is maximisation of benefits and minimisation of impact of change on workforce without distraction (Sharma, 2006, pp.23-30). The process of change management can be summarised from the following change management diagram, (Source: Sourcingmag, 2012) Critical Analysis of Dimensions of Change There are two dimensions of change management namely organisational dimensions and individual dimensions. Organisational change is motivated by business survival, potential competitive advantage, improved efficiency and external factors. The external factor like introduction of new policies or economic downturn might compel a company to change from existing state. Most of the organisational changes are created internally. All level of managers can initiate change. For instance, middle level manager can plan to reduce cost, frontline managers may apply new technology and senior managers may amalgamate the company with other organisation. Individual resistance to change depends on the organisational culture, security, economic factors and individual characteristics such as personalities, perceptions and needs. People with high need for security resist change because it intimidates secured feeling. Changes in job tasks create fear in workers when their pay is linked to productivity. They also have fear of not being able to learn a particular task. Such fear is known as the fear of the unknown (Hellriegel and Slocum, 2007, p.459). Kotter’s 8 Stage Model Kotter eight stage model provides eight processes to evade common problems that trouble even simple change efforts in an organization. Skipping a step or making a crucial mistake within the step can have a crippling effect on the success of change initiative. The eight stages can be summarised as follows: (Source: Ivey Business Journal, 2008) Establishing a

Proposal Research Example | Topics and Well Written Essays - 500 words - 5

Research Proposal Example mpany improves conditions of their vehicles by servicing them after three months thus offering excellent services to their customers and minimizing damage on the environment. They have come up with new technology in their vehicles that do not consume a lot of fuel so thus reducing carbon dioxide emission (JÃ ¸rgensen, 2009). Vehicles in this company have achieved high emission standard throughout Europe. In addition, Stagecoach Company has set targets on carbon emission strategies as the main goal in their green program. This has been achieved by introducing an accounting and control system of carbon emission. This program has been linked to their business agenda to ensure transparency to their customers and realize control of carbon emissions. The title going green with stagecoach gives a reflection of the goal of the company. This shows that the company besides making profit from transportation it also cares about the environment. The title passes strong messages to other company on the importance of conserving the environment and sustainably using natural resources for the sake of coming generations. Both the employees and managers of Stagecoach Company will work toward realizing their goal in relation to their title. Our surrounding environment is very important because it carries a lot of natural resources. These resources include forests, rivers, swamps and biodiversity. Human should protect forests because they are habitant of many animals thus destroying forests interferes with biodiversity. These resources have both positive and negative impacts to the environment. Planting of trees help in water catchment as well as preventing soil erosion. Rivers are a source of water to human beings and habitant to aquatic animals like fish. It is also a source of food for both animals and human beings. There are rivers with beautiful scenery that attract tourists hence help in generating revenue. Natural resources should be use sustainably by the current generation

The Evolution of the Banking Industry Essay Example for Free

The Evolution of the Banking Industry Essay At independence, there were only two foreign banks, Barclays and Standard Chartered Banks that were dominant players in the country. Naturally, their operations were structured to support the colonial economy. Research indicates that the Bank of Gold Coast was later split into Ghana Commercial Bank and Bank of Ghana in 1957. In contrast to the existing Foreign Banks GCB was set up to provide banking services to a wider populace of Ghanaians and to support the development agenda of the indigenous government. Research indicates that the National Redemption Council, (military government) as part of its indigenization policy acquired 40% ownership in the two foreign banks but his did not change their business strategy. The main complaint against the foreign banks was that their lending policies were too conservative. During the PNDC era, two foreign banks were licensed that’s BCCI and meridian Biao. The BCCI collapsed in 1991 with a large foreign Exchange liability it could not manage. Meridian Biao almost collapsed in 1995 due to an imprudent foreign exchange exposure to its distressed parent company. After the return of democratic rule in 1992, two Malaysian Banks were licensed. The two were Metropolitan and Allied Bank and International Commercial Bank. Besides, a South African Bank, Stanbic Bank, was also licensed. The collapse of two Ghanaian banks, that’s Bank for Housing and Construction and Co-operative Bank confirmed that the financial sector required effective management of risks. The assurance was however that the new regulatory regime was more effective and so it was unlikely that such bank failure could occur again. Banks with foreign equity participation became stronger and more profitable by the year 1990. Financial experts have argued that the collapse of BCCI and near collapse of Meridian Biao raises question about how well foreign banks are insulated from the difficulties of their parent companies. An IMF study of the banking industry in 2003 stated that Ghana’s market structure was slightly less competitive than that of Nigeria and Kenya. Nigeria is however a huge economy as the economy of Ghana grows at a faster pace, private Foreign Direct Investment facilitated by Nigerian Banks may play a key role if well directed. Indications are that Ghana will become the financial hub of West Africa soon. Due to common historical experiences, Ghana appears to be a natural next step for Nigerian businesses seeking to expand their operations beyond Nigeria. Foreign Banks in Ghana include Barclays Bank, Standard Charted Bank SG-SSB, Ecobank Ghana Limited and UT Bank. Others are International Commercial Bank, Stanbic Bank, Standard Trust Bank, Zenith Bank and the Guaranty Trust Bank. The rest are Intercontinental Bank, Access Bank Ghana and Sahel Sahara Bank.

Operating Strategy :: essays research papers

Operating Strategy Apollo Hospitals, India Considering the elements of a strategic service vision, the following are the factors applicable to the Apollo Hospitals of India. The service vision framework are according to an exhibit from "Lessons in the Service Sector" by James L. Heskett, Harvard Business Review, March/April 1987, p. 120. 1. Target Market segments  · Population Statistics : Population above 920 mill. people with wide variety of economic levels, social statuses, and cultures. Lowest per capita GNP $255, population growth 2% p.a. Growth real GNP 4.5%. Middle class 270 mill. Wealthy 30 million people.  · Target Market Segment : Upper middle class, the wealthy, and company employees with health insurance (108 million in 1994 ). Half of the middle class able to pay for private health care.  · Current Market Status : Most hospitals are state run at very low cost, low tech, and low quality. Private medical facilities are available - highly specialized, charging market rate (not latest technology but provides privacy and intimacy). Treatment of a complex ailment in a private institution is more time consuming and expensive.  · Economic liberalization : domestic and multinational companies - more competition  · Demography : urban, high income as dictated by upper middle class and elite class, neighboring countries.  · Psychography : Targeting people who can afford comprehensive high quality service; who are ready to pay more money for the comfort and treatment by more reputed doctors.  · Market Growth (income + segments growth) : Sizable market of 30 million (wealthy ) and 135 million upper middle class person.  · Proposed Plan : Comprehensive hospital emphasizing on tertiary care -- advance therapy and surgery, complicated medical problems. Primary care is stressed mainly through preventive measures. High quality medical care through the latest medical technology and the best qualified staff. 2. Service Concept  · The aim is to provide outstanding value to patient through superior medical results, quick treatment, and a low total cost of care relative to competitors. This can be achieved through the Five stars management philosophy : medical personnel, medical technology, employees, value and hospitality.  · Customers' perception : high quality, comprehensive service at 10-15% below than the top hospitals in Bombay and Delhi in a shorter time period (on average 7 days versus industry's average of 9-12 days).  · Superior medical treatment: success rate at par with highest international standard, competitive total cost of care. 3. Operating Strategy  · Hospital operates under the Five Stars philosophy. 1. Medical personnel : Highly skilled and experienced doctors mostly returning from western countries (well known both academically and clinically). Well trained and motivated junior doctors, technicians, nurses, and other supporting staff. 2. Medical technology: Latest available technology, constant and quick update,

Female Stereotypes and Stereotyping in The Big Sleep Essay -- sleep

Female Stereotypes and Stereotyping in The Big Sleep      Ã‚   "Small and delicately put together . . ." (5). "Tall and rangy, strong looking . . ." (17). Chandler's descriptions of Carmen and Vivian, respectively, highlight his use or misuse of the typical female stereotypes in, The Big Sleep. From the initial physical description that Chandler gives, the reader can quickly see that the women are complete opposites. Carmen lacks color and does not appear to be healthy while Vivian is "worth a stare" (17). Carmen has sharp predatory teeth while Vivian has, "hot black eyes" (17). Chandler characterizes Carmen as the petite, helpless female who needs protection. Vivian, on the other hand, is a physically impressive, powerful woman. The importance of the physical appearance of the women dwindles as the book progresses. It becomes clear that Chandler wrote a misogynistic novel as the mental abilities of the women become the focal point. Both women are cunning. Carmen, on the other hand, is "baby-like," (5). As Chandler reveals more about Carmen, we find that Carmen is a child trapped in a woman's body. When Marlowe finds Carmen naked in his bed, he addresses her like a child. In an effort to get her dressed, he asks, "Now will you dress like a nice little girl" (155). She reacts like a naughty child and refuses to get dressed until he threatens to throw her out on the street. Marlowe's contempt for Carmen is grounded in the fact that she is a woman who is able to manipulate him. Carmen knows what she wants and she does not know how to handle rejection. Vivian is characterized as a smart, sly, but not necessarily noble woman. In the end, it appears that Marlowe respects, but does not care for her. She is a... ...y simple words to describe Vivian, such as beautiful, long, and slim. The metaphor that he uses to describe her legs is amazing. He said that her legs and ankles had, "enough melodic line for a tone poem" (17). After all of the simple words, this metaphor is extremely effective. Chandler used enough descriptive words that even a person who had never seen a tone poem would understand a metaphor. Playing with descriptions of characters is the way that Chandler fits them into stereotypical roles as women who should be feared. Carmen is crazy and Vivian is a seductress who has the same mental abilities as Marlowe. His descriptions of the characters are detailed and they tell the reader just enough to allow her to fit the character into an inappropriate stereotypical group. Work Cited Chandler, Raymond. The Big Sleep. New York: Vintage Books, 1996.

The use of facebook

Bernard Williams Dr. cutull Method and Theory In Psychology October 8, 2013 Romantic Jealousy and Facebook usage The use ot Facebook, a popular social network, can have a significant influence in the development of romantic jealousy.Facebook jealousy can occur when someone feels threatened after vlewlng their partner Interacting online with a superior potential mate, which could possibly lead to a daily surveillance of their partner's activity on Facebook, A person with enxlous-dttachment could be described ds having low self- esteem and a tear ot abandonment, resulting in the continuous need tor reassurance bout the status of their romantic relationship and possible signs of Infidelity. Individuals who have an anxious-style of attachment and frequently view their partners Facebook activity are more prone to experience feelings of romantic jealousy.Prior research has shown that anxious attachment is positively related, and avoidant attachment negatively related, to Facebook jealousy and surveillance (Marshall, Bejanyan, DICastro, ; Lee, 2012, Those with an anxious-style of attachment do not feel that they deserve a loving relationship and are scared of being alone. The researchers designed an online survey to test the prevalence of Facebook Jealousy. The study included 255 participants, 201 women and 54 men. Two tests were conducted that measured attachment style, self-esteem. perceived relationship quality, Jealousy, and their usage ot Facebook.The participant's answers were formatted in the form of a Likert Scale. The study discovered that attachment anxiety and avoidance were strongly correlated to Facebook Jealousy and surveillance because individuals with attachment anxiety had a lack of trust in their partner (Marshall et al. , 2012, p, 17), Overall. those who were less satisfied with their elationship and had a lack ot trust tor their partners were most likely to display Facebook jealousy. Another study aimed to figure out whether an Increased usage of F acebook had an effect on romantic jealousy.The researcher hypothesized that the amount of time spent on Facebook would significantly add to the amount of Facebook Jealousy, In addition to other variables that were described in the jealousy literature (Muise, Christofides, & Desmairais, 2009). To evaluate their thesis. Muise. Christofldes. and Desmarals created a questionnaire with 27 Items measured on a 7- polnt Likert scale. The topics included jealousy, perceived amount of trust within their relationship, self- esteem, uncertainty, and level of commitment (Mulse et al. , 2009).The subjects included 308 undergraduate students (231 temale, 77 male) between the ages ot 17 and 24. It was concluded that regular Facebook usage had a strong Influence on romantic Jealousy. The researchers explained that these findings could be the result of a partner having access to new information about their partner's social circle; therefore the partner continues to look at their significant other's F acebook page to ocial circle were often innocent, but frequent viewing of their activity cause the other partner to become more suspicious of their intentions.The next study focused on determining whether Facebook Jealousy had a negative effect on relationship satisfaction and if trait Jealousy is positively related to social network sites (SNS) Jealousy. Continuous surveillance of behaviors is and indicator of a possessive relationship, which is a typical effect of an individual with an anxious style of attachment. The researchers built an online survey consisting of questions esigned to measure monitoring behavior, Facebook Jealousy, and self-esteem.A few items of the Facebook Jealousy scale measured actions such as the number of times they check their partner's Facebook page or whether they â€Å"add† their partner's friends to watch their online activity (Utz & Beuekeboom, 2011). The participants were students enrolled in a course at a large Dutch University. The study fo und that individuals with lower self-esteem experienced higher rate of Facebook Jealousy than individuals with higher self-esteem, although there was not a significant difference in relationship satisfaction. According to I-J? et al. 201 1), individuals who were prone to trait Jealousy, monitoring behavior, had a low self-esteem, and a need for popularity, were more likely to display Facebook Jealousy. A lack of self-esteem could possibly cause a person to believe that every potential attractive mate is a threat to their relationship and happiness. Because of their own insecurities, they may feel the need to compete with those they view as competition for their mate. The following study was conducted to test the outcome of Facebook intrusion on romantic relationships.Facebook intrusion can be described as an obsessive ttachment to Facebook that causes a lack of functioning in daily lives and in romantic relationships (Elphinston & Noller, 2011). The researchers aimed to further exis ting research by evaluating whether Facebook intrusion is linked to romantic jealousy and dissatisfaction in relationships. The participants consisted of 342 (110 men and 232 women) freshman, undergraduate psychology majors at an Australian university. They were recruited based on the university's first-year student pool.The students received partial course credit for participating in the study. Approximately 90 to 95 percent of the articipants were Facebook users, between the ages of 18 and 25. 86. 9 percent of participants were currently dating, with the average length of 16. 44 months. The study was in the format of a quantitative self-report, consisting of several questionnaires. All of the participants took a 7-point Facebook Intrusion scale with answers ranging from strongly disagree to strongly agree, which measured amount of Facebook usage, level of romantic Jealousy, and relationship satisfaction.To measure the level of romantic Jealousy, a five-item Short-form Multidimensi onal Jealousy Scale was administered. A five-item questionnaire was also given to measure the level of romantic satisfaction in the participant's current relationship (Elphinston & Noller, 2011). It was found that the more an individual spent time on Facebook, they more likely they were to feel threatened by a potential mate of their partner. Also, Facebook intrusion was positively correlated with romantic Jealousy, relationship dissatisfaction, and cognitive Jealousy.A strength of the study was that multiple questionnaires were given to the participants. Findings would not be as informative if large, which welcomes many perspectives. No evidence of validity or reliability was reported. Some of the limitations included a restricted participant pool because it only included first-year psychology students at an Australian University. For future studies, participants that do not attend a college or university and individuals of a more broad age range should be included.A longitudinal s tudy of the effects of Facebook intrusion would be beneficial for acquiring new information about the long term effects of Facebook on romantic relationships. The final research study aimed to explore romantic Jealousy from the attachment theory perspective. Cognitive ealousy can be described as feelings of discomfort when a partner feels a third party is a threat to their romantic relationship. According to the attachment theory, an individual's relationship with their parent or caregiver shapes the individual's mental needs in their adult life (Knobloch, Solomon, & Cruz, 2001, p. 6).The researchers hypothesized that attachment styles that were developed during childhood, play a key role in influencing romantic Jealousy. An empirical, cross-sectional design was formulated to test their assumptions. The sample included students enrolled in a communication class at a large Mid-western University. The students received extra course credit for participating in the study. Overall, 132 s tudents (43 men and 89 women), between the ages of 18 and 30, finished all portions of the experiment. The participant's relationship lengths ranged from 1 to 65 months, with the average relationship length being of 12 months. 31 out of the 132 relationships were heterosexual (Knoblauch et al. , 2001). Several self-report questionnaires were given to the participants, and were completed in groups ranging from 5 to 25 people. The first questionnaire measured attachment styles, perceived Jealousy, and the level of ntimacy in their current romantic relationships. Next, the researchers distributed Pfeiffer and Wong's (1989) Multidimensional Jealousy Scale to measure cognitive jealousy. The answers were formatted in a 7-point Likert scale, ranging from never (1) to all the time (7).The Knobloch and Solomon's (1999) relational uncertainty scale was given to measure the level of uncertainty in the relationship, with answers formatted on a 6-point scale. Lastly, the participants completed t he Rubin's (1970) Love Scale to measure the level of intimacy in their relationship, in addition to affiliate need, illingness to help, and exclusiveness toward their partner (Knobloch et al. , 2001). The study found that women and men did not significantly differ in their level of romantic Jealousy. It was also found that attachment anxiety was positively correlated with the relational uncertainty measures.Findings also indicated that a negative correlation between cognitive Jealousy and intimacy was present (Knobloch et al. , 2001, p. 10). Because the results found a significant positive association between cognitive Jealousy, emotional Jealousy, and anxiety over relationships, their ypothesis was proven to be correct (Knobloch et al. , 2001, p. 12). During childhood, an anxious style of attachment is formed when a child's caregiver is often inconsistent or overly protective, resulting in the child becoming more prone to insecurity and fearfulness.Consequently, adults with an anxi ous-style of attachment are frequently worried about the status of their relationship. These individuals usually crave the attention of their partner, which could leady to clingy and controlling behavior. They often become Jealous or overact at the possibility of a coincides with Guerrero and Andersen's 1998 study. Reliability was reported because the researcher's bivariate results produced the same results as the first experiment. The strengths of the study included a very detailed explanation as to why an anxious- style of attachment is associated with romantic Jealousy.Another strength of the study was that it expanded upon previous studies on the notion that relationship uncertainty and intimacy are strongly linked to emotional and cognitive Jealousy. Some of the drawbacks of the study included the cross-sectional design. A longitudinal study would be more efficient in confirming their conclusions. Another limitation was the lack of male participants in the study. If the amount of men and women participants were more equal, the results would be more universal.The final limitation is that the study focused on the experience of Jealousy but not on the underlying factors that cause Jealousy. A better understanding about Jealousy could be achieved if information was given from the individuals about their upbringing. This study looks to expand the literature by evaluating how attachment styles that were developed during an individual's childhood can influence romantic Jealousy on Facebook. Little research has been conducted to determine how these attachment styles are developed and their effect on Jealousy.